![]() ![]() Because preparation time at Baja Fresh is much longer than rival fast-casual Mexican restaurants, such as McDonald's owned Chipotle Mexican Grill, management is taking steps to simplify the menu.īaja Fresh was founded in 1990 by James Magglos and his wife Linda, who had no experience in the restaurant business. Side orders include guacamole and chips, cebollitas, salsa, black or pinto beans, rice, and rice and beans. ![]() ![]() Made-to-order items include burritos, tacos, salads, quesadillas, nachos, and such specialties as chicken picado, steak picado, taquitos, fajitas, and enchiladas. A sign that has graced the design of the main counter over the years reads, "No can-openers, no freezers, no lard." Steak is hand-trimmed, USDA Choice chicken breasts are served boneless and skinless, marinated, and charbroiled and salsa is prepared daily. Baja Fresh trades on a reputation for serving Mexican food using the freshest ingredients and avoiding the use of microwaves, freezers, or MSG. is a Thousand Oaks, California-based company that operates the Baja Fresh Mexican Grill chain of more than 300 fast-casual restaurants located in some 26 states and Washington, D.C. Wholly Owned Subsidiary of Wendy's International, Inc.īaja Fresh is all about choices that fit the way you eat.ġ994: The first franchised restaurant opens.ġ998: Greg Dollarhyde is named CEO after the sale of the company to Catterton Partners.Ģ002: Wendy's acquires the Baja Fresh chain.Ģ004: Dollarhyde is replaced by William Moreton.Ī subsidiary of Wendy's International, Inc., Fresh Enterprises, Inc. ![]()
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